News
Solbox provides server-side ad insertion solution for SMR
Date :
2015-05-11
Views :
2723
Solbox provides
server-side ad insertion solution for SMR
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Applying the server-side ad insertion solution ‘Ad Zipper’ within the SMR platform
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Ensuring transparency in playback counts by integrating ad and video into a
single file.
Seoul, Korea – May 11, 2015 – Solbox (www.solbox.com), a Content Delivery Network (CDN) &
video delivery solution provider, announced that it provides the server-side ad
insertion solution ‘Ad Zipper’ to the online advertising agency Smart Media Rep
(SMR).
SMR, a joint venture of SBS and MBC, handles
the distribution of media clips and ad sales for seven broadcasting companies
including terrestrial networks and general programming channels. SMR stopped
supplying contents to YouTube last December due to differences over platform
operation and ad sales matters. Currently, SMR supplies their contents to portal
sites.
SMR has chosen Platform-in-Platform (PIP) to
integrate SMR’s own platform within the video streaming platform to manage its
own content distribution. For the ad insertion solution within the PIP, SMR has
selected Solbox ‘Ad Zipper’.
Solbox ‘Ad Zipper’ is a server-side ad
insertion solution that inserts ads in real time and more conveniently than
existing client-side ad insertion solutions. It eliminates buffering between
the ad and the video clip to ensure stable streaming. Ads can be inserted anywhere
within the video as pre-roll, mid-roll, or post-roll formats. Thanks to its
excellent compatibility, viewers enjoy a high-quality experience across all
platforms.
In particular, ‘Ad Zipper’ supplies the ad and
media as a single file to allow calculation of how many viewers actually viewed
the video. View count statistics with ‘Ad Zipper’ are now totally transparent,
which provides SMR with a solid foundation to promote its own ad sales and
manage content distribution, leading to higher ad revenues.
Solbox CEO Taeha Park said, “Solbox will
actively support SMR in dealing with the rapidly changing media environment so
end-users have easy access to broadcaster’s media clips, even on the largest
local portal sites. We will contribute to SMR’s growth as a platform operator
business,” and also added, “Successful support will validate Solbox’s video
deliver technology and solidify its standing in the media environment that is
changing to OTT contents.”
From May 12 to 13, Solbox will participate in the
‘Streaming Media East 2015’ conference held in New York and present the SMR
case.
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About Solbox (www.solbox.com)
Solbox, a leading CDN and video delivery
solution provider in Korea, offers managed CDN appropriate for
telecommunications operators with large-scale infrastructure to operate
high-capacity content delivery services, and video delivery solutions for video
services and OTT providers. Solbox’s CDN and video delivery solutions take
advantage of a cloud-based platform that delivers high performance and
scalability. Over the years, Solbox has used its technological expertise to
support the business of successful telecommunications operators and internet
service providers. These efforts earned Solbox the Prime Minister Award at The
5th Korea Internet Awards ceremony in 2010, and the 2011 Red Herring Global Top
100, confirming its performance and industry leadership both domestically and
internationally. More information can be found at www.solbox.com/eng.
Press Contact
Solbox
Jung Hwang
+82 2 2182 3663